Croft Edwards is a master of teaching people how to be leaders, and without this your business will never grow. Croft gives amazing advice on how to lead and align your company for optimal performance. He is on an active trajectory to bring the concept of LeadershipFlow to the world. The premise is how do you, through leadership, create flow in individuals and organizations. Flow is defined as optimal human performance where you feel your best and perform your best. He explores leadership from an ontological perspective, exploring how leaders show up in language, moods/emitions and the body and how to shift how one shows up. I am in the early stages of the book on leadershipflow and have started the exploration of Keynote speaking to share my message.

He works a lot with entrepreneurs on how they physically show up, their leadership presence, and how their presence is determining their success as an entrepreneur. The challenges of entrepreneurship can be less about the product or service the entrepreneur sells and more about how they show up, the conversations they share, and the moods and emotions in which they live. 

Here are some things we learned from him:

  • The most difficult person you have to lead as a leader is yourself. What you bring to the table every day will steer your employees to do the same. 
  •  “Change Coaching” is all about helping businesses fundamentally change the way they do things. 
  • From his Special Forces background he learned the technique of “Going Native” which means immersing himself into the culture of his client’s companies. 
  • He puts himself into the action to see a leader in their natural environment.
  • He focuses on moods and emotions, assessing these is the keys to what makes a company tick. 
  • He fights against “Resignation and Resentment”, these are the primary emotions that work against companies being productive. 
  • “Leadership flow” is all about creating flow for a company’s management and employees. 
  • You have to take care of your team. Every team member has different cares, and you need to know what they are. 
  • There are 3 perspectives of “care”. The Organization’s, the Manager’s, and the Employees care. and they are often not in alignment. 


Contact Croft Edwards-

Twitter- @croftedwards

LinkedIn- http://www.linkedin/in/croftedwards

Croft also writes on


The Flow Genome Project-


The Rise of Superman- Steven Cottler-


Here are some great blogs from Croft: