When I say these brands names, what do you think: United Airlines, Wells Fargo, Uber. Of course they are HUGE, but they all fucked up – big time. Eventually, almost every organization faces a serious branding disaster. Poor business decisions, corrupt cultures, or just plain bad luck can lead to major PR meltdowns, But there’s a right way to handle controversy and come out stronger on the other side. Deb Gabor is one of the world’s premiere branding experts. She provides invaluable insights that will help you build positive brand equity, goodwill, and the “irrational loyalty” that will support your brand long-term through the best and worst of times.
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