Ever try talking a 5 year old out of the candy aisle? Certainly by explaining the detriment of high fructose corn syrup, frosted flakes would not be on the menu for a toddler either. Bushra Azhar believes that human beings are irrational and starting a few years after the brain develops a bit you should be able to use the power of persussion to your advantage, or should you? Bushra is a Persuasion Strategist and Founder of The Persuasion Revolution, where tiny businesses make big bucks, using Psychology of Persuasion. 8 psychological switches to Persuade People including: The Believability Switch (the “even if” words) Relatability Switch (the not so perfect YOU) Connect with Bushra Azhar: Twitter: @bushraazhar Check out her book: Mass Persuasion Method : Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It) Website: http://www.ThePersuasionRevolution.com https://www.turnkeypodcast.com/bushra-azhar Reach The Nice Guys Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Nice Guys Sponsor: Dalyn Miller PR will teach you to be a great podcast guest Nice Guys Links: Subscribe to the Podcast TurnkeyPodcast.com – You’re the expert. Your podcast will prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Doug’s Business Building Bootcamp (10 Module Course) Survey: Take our short survey so The Nice Guys know what you like. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Social Quant – Boost your Twitter following the right way. Targeted reach Show notes by show producer/podcastologist: Danielle Taylor Promise Statement: To provide an experience that is entertaining and adds value to your life.