Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Bob Roitblat – @BobRoitblat Show Notes by Show Producer: Anna Nygren Bringing Together Success and Reality Like Peanut Butter and Chocolate In this episode, Doug and Bob discuss: Reese’s and its history Defining innovation Where to put the focus Truisms of business Key Takeaways: Hershey’s bought Reese’s in the 60s During WW2, sugar was rationed but peanuts weren’t so the founder H.B. Reese made an innovative decision to incorporate peanuts If you focus on the customers and the problem that you’re trying to solve, you may ultimately disrupt the market You can’t be the low price leader unless you’re the low cost leader “[Innovation] is a novel idea that proves to be useful and valuable.” – Bob Roitblat Connect with Bob Roitblat: Twitter: @BobRoitblat Website: http://www.roitblat.com/ Nice Guys Sponsor: Interview Valet is the best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads. Nice Guys Links Support the podcast at http://www.Patreon.com/NiceGuys Subscribe to the Podcast Niceguysonbusiness.com TurnkeyPodcast.com – You’re the expert. Let us help prove it. Podcast Production, Concept to Launch Book Doug and/or Strick as a speaker at your upcoming event. Amazon #1 Best selling book Nice Guys Finish First. Doug’s Business Building Bootcamp (10 Module Course) Survey: Take our short survey so The Nice Guys know what you like. Partner Links: Amazon.com: Click before buying anything. Help support the podcast. Interview Valet: Get interviewed on top podcasts and share your message. Acuity Scheduling: Stop wasting time going back and forth scheduling appointments Social Quant – Boost your Twitter following the right way. Targeted reach Promise Statement: To provide an experience that is entertaining and adds value to your life. Don’t underestimate the Power of Nice.