Reach Us Here: Doug- @DJDoug Strickland- @NiceGuyonBiz Todd Barrish – @toddbarrish   Show Notes by Show Producer: Anna Nygren   In this episode, Doug and Todd discuss: Todd’s background Behind-the-scenes of Public Relations, big and small Why a business needs to have an organized communication strategy The analytics of the whole thing   Key Takeaways: There’s a great opportunity today for the small medium PR firms of the World Small PR firms can do a lot of things that the big firms can’t do – undercut prices, do flexible hours etc. You need to be thinking, “how am I telling my business’ story to my audience?” “Is it resonating?” Your PR team needs to bring you insight each and every time they talk to you     “For me, the PR business is an intellectual capital business” – Todd Barrish   Connect with Todd Barrish:   Twitter: @toddbarrish Facebook: Website:   Nice Guys Sponsor: Interview Valet is the  best podcast booking service. They are the leader in Podcast Interview Marketing to help you easily turn listeners into leads.   Nice Guys Links Support the podcast at   Subscribe to the Podcast – You’re the expert. Let us help prove it. Podcast Production, Concept to Launch   Book Doug and/or Strick as a speaker at your upcoming event.   Amazon #1 Best selling book Nice Guys Finish First. Doug’s Business Building Bootcamp (10 Module Course)   Survey: Take our short survey so The Nice Guys know what you like.     Partner Links: Click before buying anything. Help support the podcast.   Interview Valet:  Get interviewed on top podcasts and share your message.   Acuity Scheduling: Stop wasting time going back and forth scheduling appointments   Social Quant – Boost your Twitter following the right way. Targeted reach     Promise Statement: To provide an experience that is entertaining and adds value to your life.   Don’t underestimate the Power of Nice.