Rand Fishkin, The Oz of Moz Breaks Down SEO on The Nice Guys today.
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Show Notes by Production Assistant – Anna Nygren
Intro
- Live long and Patreon
The Moz Story
- When venture investors put money into a company, they’re expecting 7 or 8 of the 10 they invest in to fail but those that make, make bank
- The goal of SEO is to be as visible and as highly ranked as possible on search engine results
- The websites that do the best tell the audience why you should spread the company’s message and shows that they’re the solution to the problem
- If you’re doing SEO
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- Use Mozbar – helps you analyze pages and helps you see whether you’ve got the right SEO strategy
- If you’re a local business, check out where you fall on moz.com/local
- If you’ve got a bigger audience, google Moz’s SEO guide
- Rand uses his Inbox as a to do list
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- No emails, no tasks to accomplish
Closing Lines
- Find a message and a cause that people can get behind and believe
Facebook: https://www.facebook.com/rand.fishkin/
Moz Website: https://moz.com/
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