Steve Shapiro has worked with Microsoft, Nike, Dell and others and he knows you need to throw out Best Practices if you want to innovate. Hear more on The Nice Guys today. 

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Doug- @DJDoug

Strickland- @NiceGuyonBiz

Stephen- @stephenshapiro

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Show Notes by Production Assistant – Anna Nygren

Here’s what you can learn today:

Talk about the steps to innovate —

  • one of them is STOP asking for opinions,
  • build a better box,
  • hire people you don’t like (meaning not like you)
  • stop praising people — praise for taking risk
  • expertise is the enemy of innovation

Are you a creative person by nature or is this a learned behavior?

Do you develop your entire business plan on your differentiation?

Your client list is like a who’s who in the Fortune 500 world — Nike Dell Honda, J and J Microsoft. They believe in this stuff. Are you a corporate guy gone rogue or are you seeing this being the trend?

Steve uses Sanebox! Sign up for Sanebox free and get a $10.00 credit on us:

Stephen’s website-

Stephen’s most recent book- Best Practices are Stupid

Proud to be affiliated with the C-Suite Radio Network


Doug’s Stuff:

Amazon #1 Best selling book Nice Guys Finish First.

Business Building Bootcamp (10 Module Course)


Partner Links: Click before buying anything. Help support the podcast.

Julie Reisler’s book- Get a PhD in You

Sign up for Sanebox free and get a $10.00 credit on us: The best way to get a handle on your E-Mail.

Interview Valet:  Get interviewed on top podcasts and share your message.

Acuity Scheduling: Stop wasting time going back and forth scheduling appointments



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