Michael Brenner is a digital and content market influencer. Hear invaluable tips from him on The Nice Guys today.
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Show Notes by Production Assistant – Anna Nygren
Intro
- The natural instinct to promote products just like everyone else is, is a NO GO
- Don’t be a marketer that does what frustrates you as a consumer
It’s all about Presentation
- Think counter-intuitively
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- Reach people the way that you’d want to be reached as a consumer
- Try owning the problem instead of forcing a solution
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- Focus on creating a community and introducing the narrative to solve the problem with transparency
- There’s also a lack of leadership in marketing due to the need to sell, sell, sell
- Action Step:
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- Take the time to write out what didn’t work and don’t do it again!
Closing Lines
- A shockingly low number of people like what they do, as in 8%
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- Be in the 8%
- Check out:
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- BuzzSumo (tells you the most shared pieces of content around that topic)
- Answerthepublic (it’ll tell you all of the questions the people ask their search engine around your subject)
Get Michael’s book- The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
See Michael’s company- https://marketinginsidergroup.com/
Reach Michael- michael@marketinginsidergroup.com
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