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Doug Sandler has over 30 years of business experience as an entrepreneur and leader. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. As a podcaster, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff and dozens of celebs. He specializes in teaching others the “how-to’s” of building relationships and strengthening connections. Doug is a nationally recognized speaker and writer.
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Show Notes by Production Assistant – Anna Nygren
Intro
- There’s nothing wrong with leading a company culture that is a required taste
- Yes, there is such a thing as a brand dominatrix
Call Bullshit
- The best brands in the world are the ones that say something unique about their users
- The essence of branding is the following:
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- What does it say about a person when they use or patronize this brand?
- How does this brand make itself indispensable?
- What is the specific role that this brand plays in their life?
- You are the hero in your own story!
- People need to feel something emotionally before making a decision
- You’ve got a brand whether you like it or not
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- Make your North Star your ideal customer
Closing Lines
- Your brand has to be different in a way that makes a difference in a person’s life
- There’s no PhD required to build a brand with great essence
Get a free chapter of Deb’s book here- http://www.brandingissex.com/
And check out her company here- solmarketing.com
Doug’s Stuff:
Amazon #1 Best selling book Nice Guys Finish First.
Business Building Bootcamp (10 Module Course)
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Nice Guys Links
If you want to talk to Doug, call him at 410-340-6861 any Wednesday between [5:00] PM-[6:30] PM EST.
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Promise Statement:
To provide a learning experience that is entertaining and adds value to your life.
Don’t underestimate the Power of Nice.
