In order to be successful, any business, no matter the size, should focus its attention on building a social media campaign with the following components in mind:


THE LIST– It’s a great idea to start here because any campaign, even an awesome one, will go absolutely nowhere if there is no one to promote a product or service to


BRAND– Would I know who you are if I saw your logo? Do you have a signature saying or slogan that’s easily recognizable?


CONTENT– What are you doing to be an expert in your industry? If you become the expert, others will point to you and they will promote your products as well.


CALL TO ACTION– When you create your message or your content, you must tell people what you want them to do. 


HUMAN ELEMENT– Above all else, people like to feel as though they are connecting with other people, not machines. 


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