Quadruple Threat Up the Wazoo
- Nick is a strategist, speaker, author and educator (teaches at Iowa)
- Daniel Pink said, from a marketing perspective, we live in a David and Goliath world where we are the Davids
- Publishing today is very tricky today
- We could all use a few people and a few dollars more
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- Nobody has the marketing budget that they want for everything that they want to do
- Even the large company guys want to engage on a personal level
- These are scrappy times
- The Social Brand Forum (socialbrandforum.com) – a scrappy idea that catapults marketing and community
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- There are a lot of great businesses in the Iowa City area but not a lot of event planning
- Technology has put marketing on steroids, especially on a conference level
- An improv mantra Nick applied to marketing:
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- Building things together, one block at a time
Common Theme in Marketing
- Trying to do everything
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- More content/more marketing is not always better
- Quality over quantity
- Do not let a project be lukewarm
Contact Nick at http://www.nickwerstergaard.com and get Nick’s book here:
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Show notes: Production Assistant – Anna Nygren http://www.annavnygren.com/
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