You could have 100,000 listeners for a show, have great content but if you don’t optimize your info, no one is going to fucking find it let alone read it.
- Whenever you create good content, people are going to want more
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- Get to a point where you help someone so much that they have to come to you to buy your services
- You want to become a trustworthy source of knowledge in your community
- Give the customer a taste of what you have to offer in several different presentations (blogs, articles, free eBook)
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- Then you give the customer the option to buy your services
- If you are going to write a book, the best way to sell your book is to go out and talk about it!
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- The value of having written a book is increased credibility
Action Steps:
- Answers peoples’ questions
- On your website, instead of trying to sell your products or info about you, why not design or advertise something to directly help the customer
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- For example, have your banner say, “How can we help you?” instead of “Buy x, y, and z!”
Contact Info and Links
Get Matt’s book- “Stop Selling, Start Helping!”
Or his other book: “Married to Jesus”
Jolt CMS on LinkedIn: https://www.linkedin.com/company/2263406?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A2263406%2Cidx%3A2-1-2%2CtarId%3A1471313201857%2Ctas%3AJolt%20CMS
Show notes: Production Assistant – Anna Nygren http://www.annavnygren.com/
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Don’t underestimate the Power of Nice.
