Nice Guys Community, we all know that knowledge is power. Data about consumer habits is power as well. More than ever with the shift in business, it’s key to understand how and why your market makes decisions. Jonathan Silver is Founder and CEO of Affinity Solutions. Affinity is the authoritative source of truth for news outlets, not-for-profits, research firms and businesses in the US and the only source for purchase insights that can be analyzed by demographic, geographic, lifestyle segment and political affiliation. Affinity’s mission is to transform data insights into experiences that improve people’s lives. Jonathan, welcome to The Nice Guys.
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