Imagine, Nice Guys community creating an entire brand – a business, your name and all your materials – and suddenly and without warning you get a letter telling you to stop using it or financially more impactful, imagine someone opening up shop and using YOUR name, only to discover they own the rights to it and you can’t do anything about it. Today’s guest, Attorney Cheryl Hodgson counsels entrepreneurs in building a secure foundation for their business assets, including Intellectual Property as a vehicle to leverage business value, bullet proof brand assets, and build a legacy.  

She is the best selling author of: Registered Trademark: The Business Owner’s Essential Guide to Brand Protection and host of the Brandaide (R)evolution Podcast.  


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