Starting a business will give you more control over your career and allow you greater flexibility and independence to choose how you want to work. You will also enjoy the feeling of satisfaction and fulfillment that comes from managing your own business, rather than working for someone else. Running a business is often rewarding, but it can also be extremely challenging and unfortunately, many small businesses fail for various reasons. For that reason, aspiring entrepreneurs should be prepared and have a clear plan in place to help them achieve long-term business success. 

Fortunately, there is an excellent variety of resources available to support modern businesses and encourage growth. Analytical tools and other forms of technology can be a powerful resource to help organizations reach their strategic goals and objectives. All business owners should take advantage of any technology that could enhance their business operations and boost their bottom line. With this in mind, here is a step-by-step guide on how to start a successful business using analytics and other technology:

Conduct market research

The first step to starting any business is to do thorough market research and create a detailed business plan. Analytics technology can be used to gain a deeper understanding of your target audience and determine whether your business idea is feasible. 

According to experts at, market research analytics can be utilized to identify emerging customer trends and patterns and identify a gap in the market. Market analytics can also be used to gain insight into your competitors and learn about their behaviors. This valuable information can then be used to help you draft a quality business plan that will support development in your company. A business plan is essential as it will guide you from the initial start-up stages through to growth and ensure that you make smart business decisions. The document will also be used to convince key people, such as lenders and investors, why they should support your business idea. For that reason, it is always worth taking the time to conduct thorough market research and analysis. This will enable you to write a strong business plan that clearly outlines your strategic objectives. 

You should also consider enhancing your business analytical skills by completing specialist training courses before you start your business venture. This will help you develop key business skills and remain up to date with the constantly evolving field of analytics. There are plenty of educational establishments offering convenient online courses that allow you to fit study around your schedule and commitments.  For instance, Aston University offers a flexible online Business Analytics and Data course that will equip you with the expert knowledge needed to overcome business challenges and deal with the ever-evolving modern business world. 

Gain the necessary funding 

The next step in your business journey is to gain the necessary funding to support your company start-up. You should start by calculating how much money you will need to turn your business idea into a reality. Some of the key startup costs you need to consider include office rental fees, equipment and supplies, employee salaries, utilities, work licenses, operational expenses, and advertising. Calculating startup costs accurately is crucial as it will allow you to estimate profits and produce a breakeven analysis. Business owners can use financial analytic software to gain an overview of their company’s financial situation and create realistic financial forecasts. This information can then be used to attract investors and convince lenders why they should support your business. Company owners can gain business funding from various sources including small business loans, capital from investors, and government grants. You also have the option to invest personal savings into your business venture if you have them available. Each financial option offers various pros and cons. You must therefore consider the options carefully and choose the funding that best suits your business needs and objectives. 

Hire a quality team 

Your team will represent your company and play a vital role in the overall success and profitability of your business. With that in mind, you must take the time to attract and hire a quality team that has the skills and expertise to help you achieve your business goals. Fortunately, there is an extensive selection of technology available to enhance business recruitment strategies. For instance, analytics software can provide an overview of an organization’s recruitment efforts and allow managers to make better decisions when it comes to hiring. Despite this, a recent survey by Gartner found that only 21% of HR managers feel that companies are using talent data effectively to make smarter business decisions. 

All business owners should acknowledge the benefits of analytical data and use it as a powerful tool to support their recruitment strategies. Along with understanding their employees better, companies should also focus on expanding their recruitment reach by taking advantage of job platforms such as Indeed and CareerBuilder. These sites allow companies to access a wider pool of talent and advertise job vacancies to an international audience. Businesses can also use social media channels like Linkedin to connect with potential candidates online and build meaningful relationships with their employees. 

Streamline business processes 

Many small businesses struggle to grow and develop due to a lack of time and resources. Streamlining business processes and improving efficiency should be a top priority for all businesses as it will enable growth and increase revenues. Modern technology has transformed business operations and many workplace tasks can now be automated to boost productivity and conserve valuable resources. 

There is an excellent variety of automation software available that can streamline key tasks and minimize the need for human intervention. Some of the top business processes to consider automating include accounting, blogging, advertising and marketing, customer support, and employee payroll. Some of the main advantages of implementing automation software include lower business expenses, improved customer experience, and a reduced chance of omissions and errors. Automating certain business tasks should also have a positive effect on staff morale and happiness, as your employees will no longer be required to spend their time doing mundane work tasks. This should help to improve efficiency levels in your business, drive sales, and boost your bottom line. 

Build your online brand image 

In the digital era, online brand image is essential and businesses with a positive online image will ultimately secure a higher volume of sales and profits. Consumer trends have changed rapidly over the years and the majority of customers will interact with your company online without ever setting foot in your business premises. For that reason, organizations must create a positive impression on their customers and focus on building their brand image online. 

Fortunately, businesses have the opportunity to build their online image through a variety of channels. In particular, social media platforms such as Facebook and Twitter can be used as a powerful marketing tool to connect with customers and build brand visibility. You can also use social channels as a way to showcase your level of service by publicly posting customer reviews and feedback. Social media is a valuable resource that can be used to improve brand visibility, but it must be used consistently to be effective. According to, “it takes an average of 5-7 brand impressions before someone will remember your brand.” Companies should therefore develop a strong social media strategy that involves posting and interacting with their followers consistently. If you don’t have the time and resources to manage social channels effectively, then you should consider investing in a social media expert to manage your business social accounts for you. 

Expand your business  

As mentioned, technology has had a significant impact on the modern business world and provided companies with fantastic new opportunities to boost sales and profits. For instance, companies of any size can now look for new business opportunities overseas with the assistance of international selling platforms such as Amazon Global Selling. This technology can be leveraged to gain access to a far wider marketplace which will drive sales and boost revenue potential. 

Analytics software can be a valuable resource for companies developing an international expansion strategy. The data obtained through analytics can be used to gain a deeper understanding of different cultures and predict emerging consumer trends in various markets and industries around the world. Expanding your business overseas can be extremely lucrative, but it is often difficult and you may need to overcome various challenges. Any company planning overseas expansion should utilize technology such as analytics software to ease the transition and support successful international growth. 


Starting a business is an exciting milestone that will allow you to pursue something you are passionate about and gain more enjoyment from your working life. Setting up a business is hard work, but anyone has the opportunity to create a successful company with the right level of dedication and careful planning. All aspiring entrepreneurs should take advantage of technology that can be utilized to enhance business operations, support sustainable growth, and improve revenue potential.