When you run a business, it can be difficult to keep your customers happy all of the time. Trying to do too much and ultimately spreading yourself too thin will have a negative, and possibly even a detrimental, effect on your business. Poor customer service will affect how others see and perceive your business, and this is not what you want, no matter what stage of the cycle your business is at. So, how can you provide excellent customer service, and what areas should you be focusing on.
Establish Customer Needs and Wants
Getting to know your customers is essential. If you do not know what your customers need and wants are, how can you possibly even go about fulfilling them? Establishing customer wants and needs will allow you, as a business, to provide tailored and targeted solutions, and this is what a good business owner does. You can begin to establish needs and wants by looking at what they purchase and use, monitoring their behaviors, and seeking feedback.
Your customers are speaking to you and your business, but perhaps they are not loud enough, or perhaps they are even being misheard. Listening to your customers is vital, and if you fail to listen attentively to what they are saying, mistakes will ultimately be made. For example, if you are a wedding organizer and your clients or customers want wedding bartending, then ensure they get what they want. Do not give them what you think they need or want if you have been asked for something specific. If you do not fully listen, then poor customer service consistently will affect the strength and reputation of your business.
Customers are at the Core of Your Business
When customers are at the core and center of everything you do, then excellent customer service will naturally follow. Customers should be your priority, and if your business offering does not place customers at the core of your operations, then unfortunately, you will end up losing customers. When customers are at the center or core, you can see what they want and hear them clearly.
Getting regular feedback from your customers is crucial. Customers’ wants and needs can change at several stages, but the feedback they provide will represent their whole experience and their whole customer journey. Feedback can help you improve what you are offering, and it can help you plan your business needs over the next few months. From feedback, you can learn what areas of your business are doing well, and you can also learn where improvements can be made.
Value and Respect Your Customers as Individuals
You will not have two customers that are the same. Yes, two customers may purchase or use the same items or products, but the two customers are not the same. Treating customers like numbers on a production line, as opposed to treating them as individuals, is one of the quickest ways to lose customers and provide poor customer service.