As a producer, the one thing you may not be thinking about is how you will package your products. There is much to consider because each type of product literally demands the most suitable packaging. For example, if you are producing food or beverage products to be contained in plastic packages, you’ll need to find BPA-free plastic packages. If you are designing your own packages, it is imperative to consider several factors, such as those listed below.
1. Packaging Material
As mentioned above, packaging material is of vital importance. BPA-free plastic was mentioned above for food or beverage products, but that is just the beginning. What thickness do you require and is it going to be pre-printed or are you going to label it inhouse? If you will be doing retail labeling, then it is in your best interests to remember to have the proper equipment, which you can find on diagraph.com. Such equipment can print bar codes which are necessary for merchant ordering and end-user sales. Not all packages can be printed on, so you may need labels as well.
2. Graphics and Text
Will you be using graphics or text? If so, the design needs to be scaled to the size packaging you will need. Consider such things as graphics, images, and fonts. They need to be sized accordingly with room left for any codes or bar codes which need to be included. You will almost always need a graphics designer, so take the time to discuss your ideas to get them laid out correctly.
Always keep your bottom line in mind when designing product packaging. While there may be one material or design you like best, it may not be the most cost-effective solution for your needs. Yes, product packaging is necessary, but there are always ways to get a design you can live with at a cost you can afford. Get several quotes from various packaging manufacturers so that you can find something suitable at a cost that makes sense.
In today’s market, sustainability is essential. Not only do you want to order packaging with a sufficient shelf life, but there are other considerations as well. Both government and consumers are looking for packaging that is sustainable in terms of the environment. Yes, shelf life is important for your products, but you may want to consider biodegradable packaging or materials which can easily be recycled.
Many producers and manufacturers aren’t aware of just how important packaging can be in the long run. Quite often the focus is on getting that attention when on a shelf next to dozens of other products of its type, but that is just the tip of the iceberg. Functionality is equally as important because you want your products packaged in eco-friendly materials that have a long enough shelf life before beginning to degrade. Keep all of this in mind when designing your packaging but also remember that profitability is essential as well. Don’t be in such a hurry to go to market when a little bit of extra consideration can improve functionality and significantly raise your bottom line.