A magic show that recoups in under a year, wins a Drama Desk Award, and packs a 200-seat New York theater with multi-generational audiences isn’t an accident. In this conversation, Jamie Allen and producer Corey Ross break down how they fused tech, storytelling, and smart business strategy to build a magic experience that feels like theater and can scale like a brand.
About the Host:
Rachel Sandler is a Helen Hayes nominated music director, voice teacher, & producer. Rachel specializes in bringing her profound knowledge of vocal techniques and pedagogy to actors in the musical theatre community. Her students and collaborators have appeared on Broadway, Off-Broadway, National Tours, American Idol, and more.
About the Guests:
Jamie Allan is a West End and international technology magician renowned for fusing illusions with cutting-edge tech. He debuted “iMagic” on ITV in 1995 and has since showcased his signature iPad illusion on The BBC One Show, BBC Breakfast, Grand Cabaret Du Monde, and Penn & Teller: Fool Us. Allan won ITV’s The Next Great Magician, starred in Impossible, and toured his record-breaking show iMagician from the West End to Chicago. He co-created the multimillion-dollar Illusionarium and Magic Immersive, authored the book Everything, and is currently making his New York debut at New World Stages with his critically acclaimed, The Times Critic’s Choice show Amaze.
Corey Ross is the trailblazing producer and CEO behind Starvox Entertainment and Lighthouse Immersive, known for breaking global box office records with Immersive Van Gogh and Immersive Disney Animation. His diverse production portfolio features hits like Potted Potter, Evil Dead: The Musical, Wow Variety Spectacular, Extravaganza, and The Art of Banksy exhibition. Ross has presented iconic theatrical shows including Cats, Forever Plaid, Sherlock Holmes (starring David Arquette), Trey Parker’s Cannibal: The Musical, and the North American premiere of Bend It Like Beckham, while collaborating with A-list talent from Woody Harrelson to Andrea Bocelli.
Connect with Rachel:
Website: https://www.rachelsandlermusic.com/
Connect with Jamie and Corey:
Website: https://amazemagic.com/new-york/
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