We have spent the last 20 plus years admiring Ron Shapiro from a distance, became fascinated by his philosophy when he negotiated Cal Ripken’s contract with the Baltimore Orioles and have always felt a level of satisfaction because Ron is truly a nice guy and has been negotiating and winning big for his clients for decades. USA Today called Ron “one of baseball’s most respected agent-attorneys Ron is also, a speaker, educator and a family guy too.”

Here’s what we learned about Ron today:

He was selected for inclusion in Best Lawyers in America® for the 21st consecutive year.

Received his 4th Championship ring and 2nd from San Antonio Spurs in recognition of Power of Nice contributions.


And some great tips:

Achieve your goal without destroying the other guy.

Instead of “I win- You lose”, Ron proposes a “win-win” style.

Good deals echo, they lead to more good deals.

It’s not the sale, it’s the relationship that counts.

You have a system of Prepare, probe, propose and Listen.


Shapiro Negotiations- http://www.shapironegotiations.com/

Ron’s book, THE POWER OF NICE: How to Negotiate So Everyone Wins, Especially You!, is available on Amazon, with a great forward written by Cal Ripken Jr.



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Don’t underestimate the Power of Nice.