Ecommerce pioneer and customer experience trailblazer Tyler Murray is co-founder of GhostRetail, the world’s first free shoppable video solution for global brands. Since the birth of the internet in 1993, Tyler has been leading digital innovation for some of the world’s most recognizable companies and icons, including Drake, Nike, American Eagle, Canada Goose, Universal Pictures, NHL, NBA, and McDonald’s. He has founded and exited 3 tech startups, including North America’s first live pop culture shopping platform in 2017. Tyler has also led the digital interactive campaign design for some of the most successful movie franchises in history, including Jurassic Park, Fast & Furious, and James Bond.

His radical vision has always challenged brands to “Be First” in emerging technologies and has generated billions of unique transactions globally across all mediums of web, mobile, social, AR & VR by hyper-focusing on memorable customer experiences. Specializing in global ecommerce and viral product drops, he has helped retail brands elevate and deliver world class online experiences for decades.

As co-founder of GhostRetail, he’s been leading progressive brands into the new world of shoppable videos in North America. GhostRetail disrupts the traditional online shopping experience by focusing on human connection, frictionless access, hyper-personalization, and store decentralization.

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