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Show Notes by Production Assistant – Anna Nygren
Today’s it’s all things customer experience, you may or may not know the term, but you certainly will know how important it is after you listen to my friend and fellow entrepreneur, podcaster and all around nice guy Pat Purdue share his story today on The Nice Guys on Business, welcome to the podcast Pat! Here are some of teh questions Pat answers today:
- How does a “Customer Experience” differ from Customer Service?
- What is a “Customer Experience Mindset” and what does this means in real life for an entrepreneur?
- What brands today understand this? I mean I think companies like SouthWest Air, Zappos, Ritz Carlton do.
- Why don’t most companies work towards this? Does it cost more, involve greater training? Why not do this with all companies?
- Sounds like management needs to give up some control (and put it in the hands of the front line) to make this a reality, do you see it the same way?
- How can a small company looking to grow get their customers to create some of the BUZZ about a great customer experience. Seems like this would be the ultimate in promo for your company?
See more about Pat’s company at http://www.socialicity.ca/
Hear his podcast here- http://www.patperdue.com/
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