Setting up a business website is an exciting endeavor. As the front of house to your brand, it communicates your key messages and allows customers to interact and buy your products and services. However, it’s imperative that you are up to speed on of some of the pitfalls that can happen when designing your site. Below are a few important ones to be aware of.
Slow Loading Speed
One of the biggest and most common issues with poorly designed websites is slow loading speed. This matters a great deal as a business because a slow website will often result in customer abandonment. Users are known to leave a website if it does not load within a few seconds, which, as a business, will greatly affect your bottom line. There are several causes of slow website speed, so if you’re not an expert when it comes to the back end, it’s advisable to seek professional help.
Dated design is another issue that many businesses run into. Perhaps you were in a rush when you started your site, or maybe it was set up many years ago. Whatever the case may be, having outdated or old-looking designs can greatly hurt your business. Customers will expect modern, sleek designs that entice them to explore the site. If you require a brand-new design, consider getting in touch with professionals like ALT Agency as they can give you the quality upgrade that you deserve.
Another potential problem with site design is low-quality imagery. If your images look old, dated, blurry, or of poor quality, it could turn customers away. With so many stock imagery banks on the internet these days, it’s worth licensing some high-quality ones so that your website looks fresh and modern. While you may take a bit of a financial hit when it comes to purchasing these images, the payoff can be worth it.
Nobody likes to visit a website only to discover that it’s incredibly difficult to find what they’re looking for. This can result in lost customers. Poor navigation can be the result of adding too much ‘flair’ to the site without thinking about the user journey. Before you add all the bells and whistles, think carefully about your customers and what links they will need to click. The navigation should be easy, simple, and clear right from the time they enter your website.
SEO (search engine optimization) is vitally important for ensuring that your website and your business are found on a Google search. Without implementing the right SEO strategies, your site will be buried under thousands of other sites, which could result in a lot of lost revenue. SEO is a tricky thing to get right, though, so if you’re new to digital marketing and need a helping hand, get in touch with experts who can help.
Too Much Clutter
A crowded or cluttered website is another potential problem, one that can be easily avoided. While it can be tempting to put everything under the sun on the pages of your site, you’ll need to think carefully about how you can communicate your messages concisely. Try where possible to keep the layout simple, and don’t crowd the page. If you need help with this, get feedback from others or get a website designer to do the hard work for you.